SEO, SEM and Organic Search Engine Rankings
What is SEO? What is SEM? What does all that stuff even do?
If you have ever asked yourself this then don't worry, many clients have asked us the same thing.
SEO or "Search Engine Optimization," is the process applied to your website in order to help tell the search engines where and when to rank your website. SEO can include a wide variety of things from On page SEO, Off Page SEO, Social Media, Local Listings and more. The most widely effective SEO is Google Organic SEO targeting. We provide this service. Specifically changing the way Google reads your website based off of the new search criteria and algorithms.
SEM or "Search Engine Marketing," is using online advertising solutions to drive traffic to your website. The most popular SEM platform is Google AdWords Campaigns. These campaigns provide a dashboard for the user to be able to select keywords, target regions, and set the cost you want to pay per click. In SEM you get credits based off of the amount of money that you put into your ads, then those ads run by the specific bid you choose. For example, if you have $100 in adverting credits and you bid to spend $1.45 per click under the term "Website Design," every time someone clicks your ad you will be charged $1.45 until your $100 is exhausted. SEM is a great way to drive a large amount of traffic over a short amount of time.
It is critical to both optimize and run advertising to your website from time to time. It can bring in great traffic and customers. Great Google organic placement can help you to dominate your market.